|Gender based Email Marketing
Most advertisers do not know this but you can select your target database by gender and age.
THE LARGEST BUYING DEMOGRAPHIC
Women represent the largest buying demographic anywhere in the western world of just over 80% of sales decisions, yet over 90% of ads are targeted at men???
Perhaps you just want to target women 18 - 60 or perhaps just from 18 - 25 ?
We can help you.
Most companies do not understand the financial market that women represent and as such, they often target the wrong gender (the male) when they should be focused on the woman.
For example. If a woman is married and has a mortgage, most women will easily make buying decisions up to $500. Rarely make decisions above $1,000 unless they are the major income earner. FYI, about 65% of married men with mortages will rarely make decisions above $1,000 even if they are the primary income earner.
Common Misconceptions About Marketing To Women
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