Most people are stimulated by specific Keywords, especially when they are positive and encouraging.

People respond better to "positive" keywords than they do to negative ones. While this may seem like common sense to some, the majority of people simply just "don't get it".

The destructive power of "double negatives"

Here is a quick example:

You will often hear someone ask another person "How they are"? You will then often hear the respondant repy with "Not Bad".

Regardless of how you may personally like to scientifically justify the double negative used, it still represents 2 negative words eg: NOT and BAD.

Why Not just simply use a positive word like "Great" or "Brilliant" or "Fantastic".

When you start thinking in negatives, it creeps into your sales conversations and soon you will be "Asking" people "You don't want to buy it do you?" thereby losing sales.

Power Keywords

The words people re-act to are called "POWER" keywords. These may be positive or negative keywords.

By using POSITIVE ACTION WORDS you will be able to tap into the consciousness and subconscious of potential customers and stimulate them into action. These "POWER" keywords are simple everyday words which people will understand and relate to completely.

To implement "POWER" words, you take what you feel would be the most common words and phrases that a person is easily able to relate to, which often provokes an emotional state in the reader and <embed> these POWER keywords throughout your Creative in such a way that it makes the reader WANT TO buy your product.

Some POWER KEYWORD examples are;

Increase Sales

Find and correctly use the right POWER KEYWORDS for your products and your sales will soar.